Creative decisions only create value when everyone shares the same reality: DMIx was founded to eliminate misunderstandings between brands and suppliers. Not by forcing better communication, but by creating a shared product reality that everyone can rely on.
Creative decisions only create value when everyone shares the same reality: DMIx was founded to eliminate misunderstandings between brands and suppliers. Not by forcing better communication, but by creating a shared product reality that everyone can rely on.
We experienced first-hand how value creation in the fashion and textile industry breaks down when brands and suppliers technically communicate, but do not truly understand each other. Value creation breaks when creative intent gets lost in translation at every handover.
The consequences: Misunderstandings. Endless sampling loops. Rising costs. Delays across the entire supply chain. Especially where color, material and appearance are involved.
Across product, color science and engineering
Headquarters and core development hub
Built from industry experience, not hype
DMIx is a product of Colordigital GmbH and is led by Managing Directors Gerd Willschütz and Olaf Kölling.
– Gerd Willschütz
We believe precision is a form of respect. Respect for creativity. Respect for partners. Respect for the planet. We align reality so collaboration and communication become understandable, reliable and scalable. We do not simplify reality. We align it.
We create unity through shared product reality. We do this by translating creative decisions into objective, digital standards. That makes DMIx the first Product Reality Management System. Sustainability starts at the moment decisions are made right the first time.
When reality is shared, waste is prevented before it happens. Unnecessary samples disappear. Rework cycles are reduced. Resources are used with intention, not correction. Aligned product reality reduces physical waste, energy consumption and material loss across the supply chain. It replaces trial and error with clarity.
